Overall, this module was one that I am very happy to have undertaken. With the area of graphic design being one that I hope to go into in some way once I leave University, being a part of the Graphics team for the exhibition, developing ideas and receiving feedback to help me improve my work, this proved to be a valuable learning experience for me.
Choosing this module also allowed me to develop my own personal branding - or at least, something very similar to what I would use upon leaving University - something that is again very relevant to my needs, and the area I would like to work in. Working in a graphics-based team is also something that I would expect to be doing in the future, so being a part of that team was very beneficial for me personally. I also enjoyed seeing what kinds of designs everyone else could produce, and the group as a whole were great to work with.
Hopefully, the exhibition will prove to be successful. It will be a testament to how much work everyone has put into it this semester, and I look forward to it.
Wednesday, 13 April 2011
Friday, 8 April 2011
CV and Portfolio
With my logo and Business Card ready, the next step for me was to complete my Curriculum Vitae and Portfolio. Both of these have been designed in a way that accompanies my Business Card, so that I have a unified branding.
A CV isn't exactly the most exciting thing in the world, so to make the parts more interesting for the person reading it, I used a black/white diagonal split, which I also used for the contents page of my Portfolio. While the blocky font remains as a part of my personal branding for section titles, a more readable font (Lucida) has been used for the rest of the text. This font is also used throughout my Portfolio.
The front cover serves a similar purpose to the front of my business card, and is designed in a similar way. There is also a faded logo in the background which is a feature consistent throughout the rest of my Portfolio:
As I mentioned above, the contents page makes use of the black/white diagonal split that's used on the CV. For the purpose of the contents page however, this is mainly to differentiate the introduction text on the left to the contents list on the right. My personal mascot Ste can be seen running to the far right, encouraging the person looking at it to turn over to the next page. Some sample 3D and logo works can be seen on the left.
Here is a sample page of the Portfolio. Text is on the left while the image displaying the work in question is on the right. This is alternated with every page:
Also for this page showing a 3D Animation assignment, I have posted multiple sequential screenshots of the animation in question. Each of these screenshots has been numbered chronologically.
A CV isn't exactly the most exciting thing in the world, so to make the parts more interesting for the person reading it, I used a black/white diagonal split, which I also used for the contents page of my Portfolio. While the blocky font remains as a part of my personal branding for section titles, a more readable font (Lucida) has been used for the rest of the text. This font is also used throughout my Portfolio.
The front cover serves a similar purpose to the front of my business card, and is designed in a similar way. There is also a faded logo in the background which is a feature consistent throughout the rest of my Portfolio:
As I mentioned above, the contents page makes use of the black/white diagonal split that's used on the CV. For the purpose of the contents page however, this is mainly to differentiate the introduction text on the left to the contents list on the right. My personal mascot Ste can be seen running to the far right, encouraging the person looking at it to turn over to the next page. Some sample 3D and logo works can be seen on the left.
Here is a sample page of the Portfolio. Text is on the left while the image displaying the work in question is on the right. This is alternated with every page:
Also for this page showing a 3D Animation assignment, I have posted multiple sequential screenshots of the animation in question. Each of these screenshots has been numbered chronologically.
Saturday, 2 April 2011
Business Card Redesign
Following the completion of the welcome sign, I needed to get back to my personal branding, starting with an updated version of my business card, with a more expanded vision in mind for it.
The logo remains the same as before, however I have removed Gold altogether since I felt I could get it to work as well as I hoped, and Orange I replaced with a slightly different colour as I wasn't completely satisfied with the way it looked. Instead, for the colour scheme of my overall branding I decided to build my identity around Black and Orange-Red.
Orange-Red I chose because of a combination of two things: Red is my favourite colour, and my favourite sports team uses Orange as one of its colours, so I feel a strong personal connection with the combined colour. Red is bright and warm while orange is considered energetic, and the two together create a nice, vibrant shade which I am happy with. But because it is quite bright, I'm going to use it in smaller doses than Black, except on the back of my Business Card.
Also on the card this time is a 3D model of my personal mascot, Ste (short for Steven). He's there to not only help add a personal, friendly touch to my branding, but also to showcase another area that I am able to work in.
This time I've also designed the back. To keep it different enough from the front of the card, I have swapped around Orange-Red and Black. This side features contact details, along with a website on which I'm currently using to display artwork on (no personal URL as, while I do have my own domain name, I have not yet had the chance to do much of anything with it). Also added is a faded logo in the background, and Ste holding a letter.
The logo remains the same as before, however I have removed Gold altogether since I felt I could get it to work as well as I hoped, and Orange I replaced with a slightly different colour as I wasn't completely satisfied with the way it looked. Instead, for the colour scheme of my overall branding I decided to build my identity around Black and Orange-Red.
Orange-Red I chose because of a combination of two things: Red is my favourite colour, and my favourite sports team uses Orange as one of its colours, so I feel a strong personal connection with the combined colour. Red is bright and warm while orange is considered energetic, and the two together create a nice, vibrant shade which I am happy with. But because it is quite bright, I'm going to use it in smaller doses than Black, except on the back of my Business Card.
Also on the card this time is a 3D model of my personal mascot, Ste (short for Steven). He's there to not only help add a personal, friendly touch to my branding, but also to showcase another area that I am able to work in.
This time I've also designed the back. To keep it different enough from the front of the card, I have swapped around Orange-Red and Black. This side features contact details, along with a website on which I'm currently using to display artwork on (no personal URL as, while I do have my own domain name, I have not yet had the chance to do much of anything with it). Also added is a faded logo in the background, and Ste holding a letter.
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